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IVF Lab

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When you want to know who is touching your genes.

GenOvations performs industry-leading, state-of-the-art embryo production in a new, on-site laboratory. Oocytes harvested by our team are matured, fertilized, and cultured within our own laboratory system. Attention is given to your genetics by those who know your donors – almost as well as you do. Keeping everything in our hands offers greater control over results through careful analysis of successes and challenges that lead to donor-specific refinements.

IVF Lab

Laboratory Work


Dr. Dorshorst started performing OPUs in 2009, and in 2017 opened one of the few privately owned bovine IVF laboratories in the United States. Our dedicated team draws from previous experiences and employment from across the industry to collaborate and problem solve, tackling any challenges that arise. As we continue expanding services across Wisconsin and throughout the Midwest, we are always seeking new partnerships with veterinarians, industry leaders, and producers throughout the United States. 

GenOvations performs industry-leading embryo production in a state-of-the-art, on-site laboratory. From the very start, we have focused on getting better, learning more, and providing the absolute best results possible for every client and every collection coming through our lab. Years of honing in collection practices chuteside meets the fine-tuning of industry best practices within the laboratory to relentlessly improve the chance of success for your elite genetics. Nothing goes unnoticed in our efforts to be the best; from working closely with our media suppliers, down to the specific vials we use, everything has been researched extensively in order to earn your trust in our process. 

Our skilled embryologists have eyes on your genetics from the time oocytes are harvested through the maturation process, fertilization, culture, and freezing before handing off the responsibility to your recipients. We offer a variety of cutting edge advanced reproductive services including ovum pick up, custom in vitro fertilization, semen testing, reverse sorting options, shipping fresh embryos, and freezing embryos. 

IVF Laboratory
IVF Potential

Unlock your potential

Reach out to see how we can take your genetics to the next level.