When you want to know who is touching your genes.

GenOvations provides conventional embryo transfer, cutting-edge in vitro embryo production and elite genetic marketing services.




With decades of advanced reproductive experience, we combine proven experience, a never-ending quest to advance science and technology, and the commitment to personal, caring attention to elite donor cattle of every client we serve. In recent years, GenOvations is excited to also be offering Small Ruminant Advanced Reproductive services to our client base. 



At GenOvations, we work daily to study, understand and improve reproductive technologies to immediately improve potential from the elite, valuable cattle our customers’ passion and livelihood rely upon. By careful, specific and individual attention to customers, GenOvations has a commitment to improve even the best results. Status-quo is never good enough.

We are committed to supporting the community in which we work.

We are fortunate to be based near the Lodi Agriculture Fair, one of the only free fairs in the state. To help maintain that status, GenOvations buys a pie in the annual Pie Auction, a fund-raiser for the fair and local 4-H group.  We also support our young farmers by purchasing animals from the meat and milk auctions at our local fairs, including Dane County and Lodi.

GenOvations is proud to volunteer time to our local school districts and 4-H clubs providing presentations and demonstrations about our industry to local youth.  We’ve donated time and services to the Professional Dairy Producers of Wisconsin to educate farmers on ways to improve their reproduction and the genetic value of their herd.  We contribute articles to both local and national publications on various subjects, including donor and recipient management and in vitro embryo production. Keeping our community informed is important to us.

Furthermore, at GenOvations believe in promoting our industry.  As a Two Star Sponsor of World Dairy Expo, we help maintain this world-renowned event to provide educational opportunities, world-wide connections, and a venue for dairy enthusiasts to come together.  We’re fortunate to have this event held so close by, look forward to it every year, and are happy to support our industry colleagues and peers through this event.

Unlock your potential. Contact us today.