About GenOvations
Your potential through our lens.
We are located just north of Madison, Wisconsin, the heart of the bovine genetics capital of the world! With decades of advanced reproductive experience, certified by the American Embryo Transfer Association, we combine our never-ending quest to advance science and technology with our commitment to personal, caring attention to the elite donors of every client we serve. GenOvations is excited to now also be offering small ruminant advanced reproductive services to our client base.
At GenOvations, we work relentlessly to study, understand, and improve reproductive technologies to immediately increase the potential of the valuable donors our customers’ passion and livelihood rely upon. Through careful attention to each individual donor, GenOvations is committed to improving even the best results. Status-quo is never good enough.
We are committed to supporting the community in which we work.
We are proud to sponsor numerous beef and dairy breed association shows, conventions and sales at state and national levels, including a major sponsor of the Wisconsin Holstein Association, the Wisconsin Holstein Show Series and youth educational events like Cow Camp!
We are fortunate to be based near the Lodi Agriculture Fair, one of the oldest and only free fairs in the state. To help maintain that status, GenOvations buys a pie in the famous Lodi Pie Auction, a fund-raiser for the fair and local 4-H group. We also support our young farmers by purchasing animals from the meat and dairy auctions at our local fairs, including Dane County and Lodi.
GenOvations is proud to volunteer time to our local school districts, FFA and 4-H clubs providing presentations and demonstrations about our industry to local youth. We’ve donated time and services to the Professional Dairy Producers of Wisconsin to educate farmers on ways to improve their reproduction and the genetic value of their herd. We contribute articles to both local and national publications on various subjects, including donor and recipient management and in vitro embryo production. Keeping our clients as well as the industry at large informed is important to us.
Furthermore, at GenOvations we believe in promoting our industry. As a major Sponsor of World Dairy Expo, we help maintain this world-renowned event to provide educational opportunities, world-wide connections, and a venue for dairy enthusiasts to come together. We’re fortunate to have this event held in our backyard, look forward to connecting with our clients and international trade partners every year, and are happy to support our industry colleagues and peers through this event.
Unlock your potential
Reach out to see how we can take your genetics to the next level.